Content

 

Methodology             

Trainer’s manual

Instructions for the consultant

 

 

 

PART I: Business administration

Management for SMEs

Strategic management

Project management

Management by objectives

Business plan

Marketing

Market segmentation

 

 

PART II: E-commerce – An introduction

Basic notions about e-commerce

Categories of e-commerce

Applied e-commerce

E-commerce

 

 

 

PART III: Industrial property protection in Europe

Intellectual property rights

How to get a European patent

Community trademark